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	<title>Comments on: Word of Mouth Has Changed, Sort Of</title>
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	<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/</link>
	<description>Stop Marketing. Start Engaging.</description>
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		<title>By: So You Wanna Throw A Twitter Party? Here’s How</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-18470</link>
		<dc:creator>So You Wanna Throw A Twitter Party? Here’s How</dc:creator>
		<pubDate>Fri, 06 May 2011 15:38:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-18470</guid>
		<description>[...] off, wow them with your awesomeness and get them shaking with excitement about your brand. Because people don’t share mediocre, they share things that flat-out knock them over. How do you reach your audience in a way that [...]</description>
		<content:encoded><![CDATA[<p>[...] off, wow them with your awesomeness and get them shaking with excitement about your brand. Because people don’t share mediocre, they share things that flat-out knock them over. How do you reach your audience in a way that [...]</p>
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		<title>By: Dr. Steve Dannenbaum</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-18447</link>
		<dc:creator>Dr. Steve Dannenbaum</dc:creator>
		<pubDate>Wed, 27 Apr 2011 21:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-18447</guid>
		<description>Yes...great to share great content. I find that my biggest obstacle is myself. It&#039;s only when I&#039;m super confident about my topic that I can write with passion. And, in order to have that passion, I&#039;ve got to read, read, read, listen, listen, listen until I&#039;m ready to burst. It&#039;s risky to share, but the risk of not sharing could be far greater.</description>
		<content:encoded><![CDATA[<p>Yes&#8230;great to share great content. I find that my biggest obstacle is myself. It&#8217;s only when I&#8217;m super confident about my topic that I can write with passion. And, in order to have that passion, I&#8217;ve got to read, read, read, listen, listen, listen until I&#8217;m ready to burst. It&#8217;s risky to share, but the risk of not sharing could be far greater.</p>
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		<title>By: nateinlongbeach</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-18432</link>
		<dc:creator>nateinlongbeach</dc:creator>
		<pubDate>Tue, 26 Apr 2011 15:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-18432</guid>
		<description>So, create/share awesome and the spread happens for you? Sharing your awesome with the right people seems like a focus as well. Your advocates/champions are the first to get the message? They feel like they are in the know, they are early adopters and get to ride the wave as your &quot;awesome&quot; becomes &quot;hip&quot; and the thing to know about. Like when I first joined Myspace and it was super tiny, I felt great being one of the &quot;beginners&quot;....</description>
		<content:encoded><![CDATA[<p>So, create/share awesome and the spread happens for you? Sharing your awesome with the right people seems like a focus as well. Your advocates/champions are the first to get the message? They feel like they are in the know, they are early adopters and get to ride the wave as your &#8220;awesome&#8221; becomes &#8220;hip&#8221; and the thing to know about. Like when I first joined Myspace and it was super tiny, I felt great being one of the &#8220;beginners&#8221;&#8230;.</p>
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		<title>By: They only share awesome &#171; Management Briefs</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-18337</link>
		<dc:creator>They only share awesome &#171; Management Briefs</dc:creator>
		<pubDate>Mon, 14 Mar 2011 15:43:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-18337</guid>
		<description>[...] that doesn’t just exist, but that is irresistible. Because, as the great Unmarketing states, people don’t share “meh”. They only share [...]</description>
		<content:encoded><![CDATA[<p>[...] that doesn’t just exist, but that is irresistible. Because, as the great Unmarketing states, people don’t share “meh”. They only share [...]</p>
]]></content:encoded>
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		<title>By: The 4 C’s to Irresistible Online Branding &#124; Free Web Design Tucson</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-18331</link>
		<dc:creator>The 4 C’s to Irresistible Online Branding &#124; Free Web Design Tucson</dc:creator>
		<pubDate>Wed, 09 Mar 2011 19:59:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-18331</guid>
		<description>[...] that doesn’t just exist, but that is irresistible. Because, as the great Unmarketing states, people don’t share “meh”. They only share [...]</description>
		<content:encoded><![CDATA[<p>[...] that doesn’t just exist, but that is irresistible. Because, as the great Unmarketing states, people don’t share “meh”. They only share [...]</p>
]]></content:encoded>
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		<title>By: The 4 C’s to Irresistible Online Branding &#124; The News blog</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-18330</link>
		<dc:creator>The 4 C’s to Irresistible Online Branding &#124; The News blog</dc:creator>
		<pubDate>Wed, 09 Mar 2011 19:52:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-18330</guid>
		<description>[...] that doesn’t just exist, but that is irresistible. Because, as the great Unmarketing states, people don’t share “meh”. They only share [...]</description>
		<content:encoded><![CDATA[<p>[...] that doesn’t just exist, but that is irresistible. Because, as the great Unmarketing states, people don’t share “meh”. They only share [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The 4 C’s to Irresistible Online Branding</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-18328</link>
		<dc:creator>The 4 C’s to Irresistible Online Branding</dc:creator>
		<pubDate>Wed, 09 Mar 2011 14:39:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-18328</guid>
		<description>[...] that doesn’t just exist, but that is irresistible. Because, as the great Unmarketing states, people don’t share “meh”. They only share [...]</description>
		<content:encoded><![CDATA[<p>[...] that doesn’t just exist, but that is irresistible. Because, as the great Unmarketing states, people don’t share “meh”. They only share [...]</p>
]]></content:encoded>
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		<title>By: Web Site Designer</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-18293</link>
		<dc:creator>Web Site Designer</dc:creator>
		<pubDate>Wed, 02 Mar 2011 23:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-18293</guid>
		<description>This makes me wonder...

Isn&#039;t it the commercial intrests who make communication channels suck?

Personal conversations interrupted by a door-to-door pitch man? Sucks.

Phone call from solicitor? Sucks.

TV commercials? Sucks.

Movie commercials? Sucks.

Old fashion eMail spam? Sucks

Facebook, twitter, comment spam? Sucks. 

Maybe you should stop teaching businesses how to &quot;leverage&quot; new communications channels so all this sucking will be less your fault.  I&#039;m just sayin&#039;

:p</description>
		<content:encoded><![CDATA[<p>This makes me wonder&#8230;</p>
<p>Isn&#8217;t it the commercial intrests who make communication channels suck?</p>
<p>Personal conversations interrupted by a door-to-door pitch man? Sucks.</p>
<p>Phone call from solicitor? Sucks.</p>
<p>TV commercials? Sucks.</p>
<p>Movie commercials? Sucks.</p>
<p>Old fashion eMail spam? Sucks</p>
<p>Facebook, twitter, comment spam? Sucks. </p>
<p>Maybe you should stop teaching businesses how to &#8220;leverage&#8221; new communications channels so all this sucking will be less your fault.  I&#8217;m just sayin&#8217;</p>
<p>:p</p>
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		<title>By: A Blog Post a Day for 365 Days &#124; Jeff Hester</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-17730</link>
		<dc:creator>A Blog Post a Day for 365 Days &#124; Jeff Hester</dc:creator>
		<pubDate>Wed, 05 Jan 2011 07:07:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-17730</guid>
		<description>[...] regularly to build your audience. That may be true if that aligns with your goals, but I agree with Scott Stratton&#8217;s theory. I heard him speak a couple months ago at a Linked OC event, and he reiterated what he says in his [...]</description>
		<content:encoded><![CDATA[<p>[...] regularly to build your audience. That may be true if that aligns with your goals, but I agree with Scott Stratton&#8217;s theory. I heard him speak a couple months ago at a Linked OC event, and he reiterated what he says in his [...]</p>
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		<title>By: Ken Siew</title>
		<link>http://www.unmarketing.com/2010/06/17/word-of-mouth-has-changed-sort-of/comment-page-10/#comment-17728</link>
		<dc:creator>Ken Siew</dc:creator>
		<pubDate>Wed, 05 Jan 2011 03:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.un-marketing.com/blog/?p=487#comment-17728</guid>
		<description>Make sure your stuff is worth sharing with friends! I find myself not using emails as much, other than to organize events and have a more intimate interaction with my friends and family. Twitter and Facebook are the tools I use to share fun, cool stuff I find out there (yes, emotional stuff!), and email is my channel for deeper discussion/conversation.

I like your site already! :-)</description>
		<content:encoded><![CDATA[<p>Make sure your stuff is worth sharing with friends! I find myself not using emails as much, other than to organize events and have a more intimate interaction with my friends and family. Twitter and Facebook are the tools I use to share fun, cool stuff I find out there (yes, emotional stuff!), and email is my channel for deeper discussion/conversation.</p>
<p>I like your site already! <img src='http://www.unmarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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