Stop Marketing.

Start Engaging.

Monthly Archives: June 2010

Word of Mouth Has Changed, Sort Of

Scream it baby

“You have to see this!”

Well before computers were making our lives easier by making them harder, people reacted to content. Word of mouth was simply that: people spread the word to each other by talking (talking was an ancient method of communication where two or more people stood in the same room, and then by things called telephones and used voices to convey messages back and forth. Sounds crazy, I know, but apparently back then is was perfectly acceptable. Crazy pioneers)

Things shifted in the mid/late 90’s where we started to scale word-of-mouth with the use of email. We could now tell multiple people without having to re-tell the story and if we really wanted to be the talk of the town, we simply “CC’d” everyone, so all the replies went back to everyone again! Since I run a “viral marketing” company, whatever that means, my job was to ensure it was easy for our client’s projects were easy to pass around by viewers. The “tell-a-friend” script became popular until people started abusing it and it was a great way to get your domain blacklisted.

Continue reading

50,000 Tweets and All I Got Was Everything

Recently I surpassed the 50,000 tweet mark.

Holy monkeynuts.

That’s roughly 5,000,000 characters of typing, assuming an average of 100 characters a tweet.

And it’s been worth every one of them.

So the question is why? I’ve practically written enough on Twitter for five books, am a member of the 50/50 club (50k tweets, 50k followers) (I totally just made up that club right now. You’re welcome. I’m like the Jose Canseco of Twitter when he joined the 40/40 club in baseball, except I doubt I’ll be making an appearance on celebrity boxing anytime soon)

It’s not the fact that I’ve spouted off on Twitter 50,000 times, it’s the content of those tweets. The majority of them have been conversations. If you take a look at my stats you can see that almost 75% of my tweets have been replies. Over 37,000 of my tweets have been points of conversation. That’s why Twitter works for some and not for others. Twitter is a conversation.

Continue reading