Comments on: Aiming Your Company at the Bottom of the Barrel http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/ Stop Marketing. Start Engaging. Tue, 07 Feb 2012 11:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: seema http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-4/#comment-18737 seema Tue, 02 Aug 2011 12:55:00 +0000 http://www.un-marketing.com/blog/?p=377#comment-18737 nice...! nice…!

]]> By: Who Still Uses the Yellow Pages? | The Adventures of Elginista http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-4/#comment-18437 Who Still Uses the Yellow Pages? | The Adventures of Elginista Tue, 26 Apr 2011 22:28:23 +0000 http://www.un-marketing.com/blog/?p=377#comment-18437 [...] yet companies still pay for yellow pages ads. But who are they targeting? Scott Stratten of UnMarketing wrote a fantastic post about the phenomenon, examining the case that people use to justify the directories’ [...] [...] yet companies still pay for yellow pages ads. But who are they targeting? Scott Stratten of UnMarketing wrote a fantastic post about the phenomenon, examining the case that people use to justify the directories’ [...]

]]> By: Web Site Designer http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-4/#comment-18338 Web Site Designer Mon, 14 Mar 2011 16:44:00 +0000 http://www.un-marketing.com/blog/?p=377#comment-18338 YP is selling Google Adwords. - Enough said. YP is selling Google Adwords. – Enough said.

]]> By: Wing http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-4/#comment-15294 Wing Thu, 23 Dec 2010 06:05:00 +0000 http://www.un-marketing.com/blog/?p=377#comment-15294 People don't use them to "search for a service provider". They use phone books to look for a "service provider" then they know but have lost their ad/name card/whatever. Some things are impossible to find on the net, and when you find it sometimes you don't know if you want to trust it. The only time we actually used the phone book to "search for a service provider" was—I don't remember what we were looking for—when I asked a coworker who is good, he just said any random one in the phone book would be good. People don’t use them to “search for a service provider”. They use phone books to look for a “service provider” then they know but have lost their ad/name card/whatever. Some things are impossible to find on the net, and when you find it sometimes you don’t know if you want to trust it.

The only time we actually used the phone book to “search for a service provider” was—I don’t remember what we were looking for—when I asked a coworker who is good, he just said any random one in the phone book would be good.

]]> By: Lean Marketing Strategies for Small Businesses and Startups « crowdSPRING Blog http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-4/#comment-15276 Lean Marketing Strategies for Small Businesses and Startups « crowdSPRING Blog Wed, 15 Dec 2010 19:58:05 +0000 http://www.un-marketing.com/blog/?p=377#comment-15276 [...] The truth is that most advertising and marketing doesn’t work. Studies show that people ignore online ads and other forms of advertising are not much better. [...] [...] The truth is that most advertising and marketing doesn’t work. Studies show that people ignore online ads and other forms of advertising are not much better. [...]

]]> By: Emily http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-4/#comment-14788 Emily Thu, 25 Nov 2010 04:13:00 +0000 http://www.un-marketing.com/blog/?p=377#comment-14788 We had the internet go down at our house a few weeks ago, and I ALMOST used the Yellow pages to find a phone number. But then my husband looked the number up on his iPhone using a data plan. Smartphone = 1, Yellow pages = 0. We had the internet go down at our house a few weeks ago, and I ALMOST used the Yellow pages to find a phone number. But then my husband looked the number up on his iPhone using a data plan. Smartphone = 1, Yellow pages = 0.

]]> By: Loren Woirhaye http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-3/#comment-8684 Loren Woirhaye Thu, 09 Sep 2010 16:43:00 +0000 http://www.un-marketing.com/blog/?p=377#comment-8684 A lot of businesses are pretty backwards in terms of being on the net. I've invented stuff over the years and was always seeking out the oddest materials and resources. I would literally have to hump on down to the library and get the big business-to-business phone book to track down suppliers who might even have a clue about meeting my needs.nnWhile the kind of consumer goods we see advertised widely may be findable on the net, in terms of b2b suppliers, the phone book is still the place to go and I doubt that will change any time soon. There's a huge market you're missing out on in terms of stuff that's too heavy, illegal, or impractical to ship through the mail with any cost-effectiveness. In local areas you'll always find an infrastructure of suppliers that have no web presence and don't need one. I'm not saying the cannot of should not diversify if they want to grow, but the old system is still here and in many respects it's alive and well. A lot of businesses are pretty backwards in terms of being on the net. I’ve invented stuff over the years and was always seeking out the oddest materials and resources. I would literally have to hump on down to the library and get the big business-to-business phone book to track down suppliers who might even have a clue about meeting my needs.nnWhile the kind of consumer goods we see advertised widely may be findable on the net, in terms of b2b suppliers, the phone book is still the place to go and I doubt that will change any time soon. There’s a huge market you’re missing out on in terms of stuff that’s too heavy, illegal, or impractical to ship through the mail with any cost-effectiveness. In local areas you’ll always find an infrastructure of suppliers that have no web presence and don’t need one. I’m not saying the cannot of should not diversify if they want to grow, but the old system is still here and in many respects it’s alive and well.

]]> By: Loren Woirhaye http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-3/#comment-8686 Loren Woirhaye Thu, 09 Sep 2010 16:43:00 +0000 http://www.un-marketing.com/blog/?p=377#comment-8686 A lot of businesses are pretty backwards in terms of being on the net. I've invented stuff over the years and was always seeking out the oddest materials and resources. I would literally have to hump on down to the library and get the big business-to-business phone book to track down suppliers who might even have a clue about meeting my needs.nnWhile the kind of consumer goods we see advertised widely may be findable on the net, in terms of b2b suppliers, the phone book is still the place to go and I doubt that will change any time soon. There's a huge market you're missing out on in terms of stuff that's too heavy, illegal, or impractical to ship through the mail with any cost-effectiveness. In local areas you'll always find an infrastructure of suppliers that have no web presence and don't need one. I'm not saying the cannot of should not diversify if they want to grow, but the old system is still here and in many respects it's alive and well. A lot of businesses are pretty backwards in terms of being on the net. I’ve invented stuff over the years and was always seeking out the oddest materials and resources. I would literally have to hump on down to the library and get the big business-to-business phone book to track down suppliers who might even have a clue about meeting my needs.nnWhile the kind of consumer goods we see advertised widely may be findable on the net, in terms of b2b suppliers, the phone book is still the place to go and I doubt that will change any time soon. There’s a huge market you’re missing out on in terms of stuff that’s too heavy, illegal, or impractical to ship through the mail with any cost-effectiveness. In local areas you’ll always find an infrastructure of suppliers that have no web presence and don’t need one. I’m not saying the cannot of should not diversify if they want to grow, but the old system is still here and in many respects it’s alive and well.

]]> By: Loren Woirhaye http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-3/#comment-8915 Loren Woirhaye Thu, 09 Sep 2010 16:43:00 +0000 http://www.un-marketing.com/blog/?p=377#comment-8915 A lot of businesses are pretty backwards in terms of being on the net. I've invented stuff over the years and was always seeking out the oddest materials and resources. I would literally have to hump on down to the library and get the big business-to-business phone book to track down suppliers who might even have a clue about meeting my needs.nnWhile the kind of consumer goods we see advertised widely may be findable on the net, in terms of b2b suppliers, the phone book is still the place to go and I doubt that will change any time soon. There's a huge market you're missing out on in terms of stuff that's too heavy, illegal, or impractical to ship through the mail with any cost-effectiveness. In local areas you'll always find an infrastructure of suppliers that have no web presence and don't need one. I'm not saying the cannot of should not diversify if they want to grow, but the old system is still here and in many respects it's alive and well. A lot of businesses are pretty backwards in terms of being on the net. I’ve invented stuff over the years and was always seeking out the oddest materials and resources. I would literally have to hump on down to the library and get the big business-to-business phone book to track down suppliers who might even have a clue about meeting my needs.nnWhile the kind of consumer goods we see advertised widely may be findable on the net, in terms of b2b suppliers, the phone book is still the place to go and I doubt that will change any time soon. There’s a huge market you’re missing out on in terms of stuff that’s too heavy, illegal, or impractical to ship through the mail with any cost-effectiveness. In local areas you’ll always find an infrastructure of suppliers that have no web presence and don’t need one. I’m not saying the cannot of should not diversify if they want to grow, but the old system is still here and in many respects it’s alive and well.

]]> By: Loren Woirhaye http://www.unmarketing.com/2010/01/10/aiming-your-company-at-the-bottom-of-the-barrel/comment-page-3/#comment-9175 Loren Woirhaye Thu, 09 Sep 2010 16:43:00 +0000 http://www.un-marketing.com/blog/?p=377#comment-9175 A lot of businesses are pretty backwards in terms of being on the net. I've invented stuff over the years and was always seeking out the oddest materials and resources. I would literally have to hump on down to the library and get the big business-to-business phone book to track down suppliers who might even have a clue about meeting my needs.nnWhile the kind of consumer goods we see advertised widely may be findable on the net, in terms of b2b suppliers, the phone book is still the place to go and I doubt that will change any time soon. There's a huge market you're missing out on in terms of stuff that's too heavy, illegal, or impractical to ship through the mail with any cost-effectiveness. In local areas you'll always find an infrastructure of suppliers that have no web presence and don't need one. I'm not saying the cannot of should not diversify if they want to grow, but the old system is still here and in many respects it's alive and well. A lot of businesses are pretty backwards in terms of being on the net. I’ve invented stuff over the years and was always seeking out the oddest materials and resources. I would literally have to hump on down to the library and get the big business-to-business phone book to track down suppliers who might even have a clue about meeting my needs.nnWhile the kind of consumer goods we see advertised widely may be findable on the net, in terms of b2b suppliers, the phone book is still the place to go and I doubt that will change any time soon. There’s a huge market you’re missing out on in terms of stuff that’s too heavy, illegal, or impractical to ship through the mail with any cost-effectiveness. In local areas you’ll always find an infrastructure of suppliers that have no web presence and don’t need one. I’m not saying the cannot of should not diversify if they want to grow, but the old system is still here and in many respects it’s alive and well.

]]>